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ACKNOWLEDGEMENT

The JNC acknowledges the traditional custodians of the lands on which we work, the Gadigal and Bidjigal People of the Eora Nation. We pay our respects to their Elders past, present and emerging and acknowledge that these lands always were and always will be Aboriginal lands. We celebrate First Nations Peoples’ connection to the land and recognise the importance of Indigenous voices and culture. We would like to advise that there may be images or videos on this website of people who have since passed.

Michaele Upton

Marketing Coordinator

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be “bought in” or “contracted out”.